It will not be wrong to say that the world of digital marketing is changing even faster than the fashion trends. In this digitally-driven world, it becomes a challenge not only for the startups but also for the large corporations to stay ahead in the competition. Although the basic fundamental principles remain the same, but the techniques, tools and mechanisms everyone use to draw traffic to their website are changing at a rapid pace. The entrepreneurs who don’t incorporate the latest techniques in their online marketing strategy till date are surely missing out on something very important. If you want to stand ahead in the competition, you need to be on the forefront of the latest digital marketing trends.
Here are the top 7 digital marketing techniques, which you need to incorporate in your digital marketing campaign to achieve success in the world of online marketing.
1. Visual Content
Visual content marketing will be in great demand in the upcoming years. Nowadays, almost 80% of people avoid reading long descriptions on websites. Most of the people want to get instant answers to all their queries. Studies have confirmed that the average human attention span is lower than 8 seconds. Only visual contents such as infographics, videos, memes, and use of numbering and bullets on the website have the ability to attract and inform the potential customers within this time frame. If your website is still simple and text-based, you should use this technique to reap the best benefits of online marketing.
2. Searches Go Beyond Search Engines
Social networking sites like Facebook and Twitter covered a long way since their early days of sending messages, doing chats, sharing photos, sharing favorite links, and broadcasting status messages. At present, these are widely demanded as the effective digital marketing tools for reaching a large number of targeted customers, drawing more traffic, and engaging them on the websites for a long period of time. These platforms not only enable companies to know the needs and demands of the customers but also enable them to directly interact with their customers using messenger and live chat feature.
Apart from companies, consumers also use these social platforms as a great source for gathering information about any company and their offerings. It is, therefore, vital to work on your social media pages to draw more traffic and get maximum return on investment.
3. Proliferation of Social Media
The popularity of social media is spreading like a fire in the forest. Social media websites and micro-blogging websites like facebook, twitter and Google+ are adopted by millions of digital savvy users for sharing photos and videos to a mass number of persons. These channels are considered the best for sharing videos and photos, but in this cut-throat marketing world, you can not ignore these modes for marketing purposes.
4. User Generated Content
Some of the companies use this amazing feature to increase user-engagement. Through a platform with user-generated content, you can engage your customers and encourage them to write content for your brand and share it with others. This will not only save your time and effort in creating content but also provides you a great way to create a large community for your brand.
5. App-based Marketing
Apps took the online marketing by storm. Though traditional browser-based search engine marketing is still in practice, but you can not ignore the app based online marketing in 2016 and upcoming years. Nowadays, people are always looking for new applications, so Google will surely step up its efforts to deliver excellent app-based navigation experiences to the users. So, what are you waiting for? Start creating an app for your business to get a higher ROI (return on investment).
6. Create Videos in 4K Format
Online video ads are the demand of the industry. An attractive, unique, and enchanting video ad may go viral within seconds and thus will make your brand popular at a fraction of the time. Nowadays, people are more comfortable with online video advertising. Various surveys have also confirmed that more than 100 millions of people throughout the world watch online videos on a regular basis. So, you can not ignore online video advertising if you want to get success in the digital marketing world.
7. Responsive Website & Mobile Optimization
Researches show that more than 2 billion people will own a smartphone or other digital device by the end of 2016. As the mobile traffic network overtaking PCs, it becomes vital for organizations to optimize their website for mobile and other digital devices. Make sure that your website is responsive and opens quickly on all type of digital devices. The more your website will be visible on digital devices, the higher will be the chance to get more traffic to your website.
No matter you are new or old in the world of online marketing, incorporate these seven techniques to reap the best benefits of online marketing. If you want your organization to be on the top list of the customers, there is no denial that digital marketing services can empower your brand for long.
