Every search engine works according to its own algorithm and try to provide the best and most relevant information based on the search queries. However, irrespective of algorithm content is the king for every search engines. Given below are some tried-and-true tips to achieve good ranking in search engine results:

1. Web site title
Use keyword-savvy page titles. Make sure you have keyword rich and content relevant title in order to be indexed well by Google and other search engines.

Important points to consider:

· Title length should not exceed the maximum length of 65 characters and should contain all the targeted keywords.
· Unique title should be written for each page related to its content. A website is ranked well if the title is on-topic with the search results.

2. Sitemaps
It is a good idea to give search engines a helping hand to find the content available on your Website. Creating and maintaining XML site map for the pages of the site will help the search robots in finding your page and indexing them. Also, search engines get an easy access through the entire site via text links and alt-tagged navigation icons

3.  Links
Having quality links is very important to improve the ranking of a Website. More number of links increase the chances of your Website being crawled by search engine spiders. Appropriate anchor text is very important to ensure that your Website get proper benefit of every back link it has.

4. Use strategic home page content:
The content of any Website is very important to improve its ranking especially the content for the home page.
Important points to consider:

• The content must be unique and informative
• The content should have a good keyword density of around 4 to 7 %
• You should use H tags for the keywords present.

5. Interlinking
Use hyperlinks to add weightage to the keywords present in your text. Internal linking of the pages makes it easy for the visitor and search engine robots to find the available content on the Website

6.URL Structure
A Website should have a search engine friendly URL for all its internal pages. Make sure that the URL structurecompliments the corresponding page content. For example, look at the URL of this blog page on your web browser. URL re-writing is a very popular technique to make unique static URL for every page.

7. Logo
Add an integrated web log to your web site.

8.  Add/update content frequently.
Regular update of Website content is the most effective SEO practice and can work wonders.

9.  Avoid Flash:
Flash based Web pages are heavy and take long time to load. Avoid using flash for home page as Internet users are less patient and avoid such pages.

10. You must use Alt tags for all the images present on your website.
SEO experts go along with one saying “Google loves the content. Lots of it, fresh and steamy”. The more content you publish relevant to your website’s niche, more will be the exposure of your Website. Search engines love archived content as well. Proper headline, title, Meta tag and internal linking help to rank the website further.