If you are in online business and own a website, you will be definitely knowing that success of any onlinebusiness depends on the rank of website in different search engines most importantly Google. Higher the rank of your website in search engines, more will be the number of visitors. The success and profit of any business depends on how well exposed it is . Therefore, it is important for webmasters and search engine consultantsto optimize their sites organically for search engines to get higher rank and traffic SEARCH ENGINE OPTIMIZATION ( SEO ) is the process of optimizing a website with sequential steps to rank higher on your desired search terms or keywords.
Boost Your ranking on Google
The key element for any SEO process is Quality link building. Building high-quality links for your website that appear natural to search engines is one of the most important step towards increasing your page rank as well as increased ranking on different search engines.
The two main benefits of quality link building in terms of Search Engine Optimization are :
1) Quality Links make your website get better indexed by search engines like Google, Yahoo and MSN etc. The website will start ranking well for targeted keywords. With increase in rank in search engine there will be increase in the number of visitors and in turn sales.
2) More and more quality links, more and more traffic on your website .
Typically a link consists of three parts:
1. URL of the website
2 Anchor Text, This is the visible text of the link. Link text (A hyper linked text or the text which link back to an URL) is singly the most important factor when search engines determine the rankings for any given keywords.
3. A short description
Inbound and Outbound Links
Inbound links – An inbound link is a link that points to your web page from a different page hosted on any different website.
Outbound Links – An outbound link is a link placed in your website and pointing to a different website.
Links are inbound from the viewpoint of the link target, and conversely, outbound from the perspective of the originator. Inbound links were initially , a primary means of web navigation but today they are very significant when it comes to search engine optimization .
Link Popularity
Few search engines simply rank a website based on the number of inbound links a page has. However, Google has certain predefined rules and algorithms according to which, it provides different values to different links. You’ll need to understand the concepts of link popularity and link reputation in order to build a natural looking link portfolio for your website.
Each inbound link comes from a page, which itself has inbound links. Google offer more weight to inbound links from the important pages than the less important ones.
Another website linking to your web page counts as a vote for your website by search engines. Search engines are capable of distinguishing the importance of various links based on their priorities.
What is Quality link building?
Few years ago, search engines ranked web pages depending on the number of links to them from all other websites. It was assumed that good pages attracted more links and more links meant higher ranking on the search engines.
However, the scenarios are changing and search engines do not simply rely on the pure link popularity anymore. They evaluate links based on their importance. The algorithms used by search engines like Google, Yahoo and Bing etc. to assess the importance of links keep changing periodically. As a result, fewer links from the other important pages carries much more importance than having numerous links from unimportant pages. For instance, very few links from the sites with high page ranks (say, 5 or higher) is much more effective than many links from sites with no page rank or 1 page rank.
So, you’ll have 3 tasks to accomplish for a successful link building strategy:
1. Get the maximum possible number of incoming links from the important pages, always try to have the links from the High PR pages as much as possible
2. Build relevance between your anchor text and target keywords phrases used in search engines
3. Try to have the link from the pages that are related to your website business
Note: Gaining links from other sites unusually quickly can result in your page to be de-indexed by Google. You should make the process of links growth appear as natural as possible.
You may have 1000 free directories in your list but you do not want to blast them all at once. For a better indexing, search engines like Google prefer steady stream of links to your site. Especially, if the site is new, search engines do not expect a lot of back links to appear at once.
Although, link building is a laborious and time-consuming activity, every website owner should be running an ongoing link building campaign to keep the ranks maintained. A good practice would be to make the efforts in building the equivalent of 30 PR3 links to your site each month, preferably made up of higher PageRank links, i.e. 6 links with PR4 or PR 5 and 5 links with PR3.
It will not help you to go crazily about building hundreds of incoming links in the shortest time duration; the progress should be always as natural as possible.
Keep going on and read my next post IMPORTANCE OF SEO WITHIN SMES
