The Google penguin is released to eliminate websites from the search results which ranked due to spamming activities. According to Google, this update is meant for providing better search results to its users by getting rid of websites that are getting the fruitful results by cheating the system. After this update, the websites with having high quality of contents get benefits while the web spammers penalized. Though, Google has done the appropriate thing to maintain the quality of the search results but many of the genuine webmasters also affected by this penguin update. Because Google rules over 66.4 percent of online search market, any business can’t afford to get penalized by Google. So, the burning question is how a small business can protect itself from the fire of next penguin update. Here, in this written piece you will find the answer that will help you to survive the adverse effects of the penguin update.
Use Alternative Methods to Attract Visitors
It’s hard to tell that even if you use the correct means of website promotion, you will be not hit by any algorithm change in Google. That’s why adopting the promotion method that directly attracts the targeted audience will help your business to survive easily in the storm of Google update. Relying on the Google search completely for getting the traffic for your website may harm you severely, if your website hit by Google penguin in future. There are plenty of alternatives that provide you enough online visibility to ensure your business to run smoothly. Here, you will come across such effectual methods and options.
- Social Media
This is an amazing platform to gain authentic traffic and boost strong online visibility. In the recent times, social media got outstanding appeal and become the best stage to promote your brand or business. You can create informative and quality content and share it on prominent social media like facebook, twitter and others.
- Guest Blog Post
You can connect to other same theme-based businesses and invite them to exchange the blog posts, ideas, discussions, opinions to each other blogs.
- Buy Ads on Social Media
You can also buy advertisements on the social media like facebook, twitter, LinkedIn and others for the targeted audience and geographical regions.
- Spend Times on Forums
In order to attract visitors, you should spend time on forums or discussion boards with having same theme as your business has. Interact with other visitors and provide your genuine comments on their posts. Furthermore, you can slowly start endorsing your brand or business which will help you to enhance the visitors on your website.
So, by using such means you can attract visitors without the help of Google which further make your website stand to the Google penguin update. You can also take help from the efficient marketing company in OrangeCounty to have the effective online marketing service.
