Marking an online presence has become vital for organizations to ensure their higher position in this digital savvy world. Statistics show that more than 75% of internet using people depend on the internet for searching almost everything, and this percentage will increase by 12 to 15% in the upcoming year. It is, therefore, vital for the businesses to design a website that is enriched with stuff that can tempt their audience.

As the website is the face of the organizations in the world of online marketing, it becomes important to have a website that not only looks wonderful but can also be found easily in the search results of major search engines. There is very fierce competition in the world of online marketing, so there is not a chance for even a little ignorance or mistake if you really want to achieve success in the world of online marketing.

It is a known fact that not all people search for a particular website. Most of the time, the individuals open the search engines and type the keywords for what they are looking for. It is, therefore, important to design and develop a website featured with SEO-friendly keywords to increase the chances of landing on the higher pages of the search engines. Besides, there are certain technical things like URL structure, alt-tags, H-tag hierarchy, meta fields, and sitemap that also ascertain the ranking of websites. This is why it is always recommended to keep an eye towards the SEO factors during the initial development of the website for achieving top ranking and excellent visibility on major search engines.

Reasons for Incorporating SEO in Web Designing

Many of the companies these days, are integrating SEO in the website design process. However, there are also some companies that do not understand the significance of SEO and its role in the website designing stages. Let’s have a look at the reasons why it is important to incorporate SEO from the initial stage of web designing.

• If the website is designed as per the SEO guidelines, it becomes easier to achieve visibility on the first page of search engine than websites that are not designed as per the search engines’ guidelines. In fact, Google mostly recommends websites that are designed in compliance with the latest SEO trends. No matter how attractive, unique, and beautiful your website is, if it is not search engine friendly, it becomes tough for the search engines to find your website even when the website is stuffed with keyword-related content.

• A website having unique and good quality content gets top ranking easier than websites having poor quality content. SEs (Yahoo, Google, Bing, and MSN) primarily focus on the content part of the websites to show the most relevant results. So, keep your website updated with the latest content to assure excellent visibility on search engines.

• Selection of the right keywords is one of the most significant elements of any good website design. It helps the internet users to find the exact businesses on the search engines. It is, therefore, important to select the most appropriate keywords and use them brilliantly at the right place with the title tags, meta tags, graphics, meta descriptions, and slogans for getting excellent visibility on Search engines.

• Link building is the soul of the search engines. Relevant links from reputed websites of similar domains play a vital role in improving the ranking and visibility of brands on search engines. However, neither a good quality content nor good quality links will be much in use if your web design is not SEO compliant.

From the URL to tags, website images to alt tags and keyword placement to website’s navigation, everything is mandatory for both website design and search engine optimization to mark a solid presence on the world wide web. It is, therefore, important to incorporate SEO from the initial web designing stages so that your website can gain a maximum number of visitors.