Are you scared for your business in the wake of latest Penguin update by Google? Do you really feel helpless what to do in this scenario? If you are also in the same boat as like many of the small business owners then this article may help you to crush your fear and come out with the winner’s smile. This article is written after reading webmaster’s reactions, analyzing forum discussions and going through extensive research and that’s why this piece of work surely help you to beat the demon of penguin update.

What is Penguin Update is all about?

The penguin update is nothing but a strategy of Google to punish the website that uses the loop holes of search engine and manipulate the search result page ranks. The manipulation of search results is done by using the web spamming techniques such as excessive link building, unreasonable anchor texts and other means which violates the Google guidelines for search engine optimization. If any website found guilty of web spamming, it gets heavily penalized by Google.

However, it is very easy to check whether your website hit by this update or not. Just look at the visitor’s traffic which you got through the search results through the webmaster’s tools and check whether you got any major drop after the penguin update date which is April 24. If you observe any considerable drop then it is likely that your website has been hit by Google penguin update. It is also possible that you will notice the rise in traffic after the update which means your website got benefitted of this update.

How to Recover from Google Penguin Hit?

Though, recovering from this hit is not so easy but still you can adopt some medication to get relief from this wound. This update is solely meant for targeting the web spammers so as the first preventing measure you should have to remove any kind of spam that is associated with your website. Google also used to send messages regarding spam activity from your website so if you got any be quick to rectify that activity. You can find such messages in your Google Webmaster Central. Even if you didn’t get any spam alerting message from Google then use your own instinct and eliminate any activity that you think may look like spam.

Because the penguin update is an algorithmic change and it is automated, so, according to the Google, any reconsideration request won’t work with the penguin. That’s why adopting all the prevention measure and then waiting and watching is just an option for you. If you think penguin has nabbed you unnecessarily then you can post your feedback using the Google webmaster forum. Don’t go over the board while providing feedback, just explain the quality of your site and tell about your previous rank on any specific keyword and also provide the example of any website that rank now is due to spamming activity or is of low quality.

Thus, use the above prevention steps and wait for the better result and don’t stop doing SEO for your website according to the Google guidelines. Some of the SEO service providers as like SEO in Orange County provide the top quality of online marketing service that beat the Google penguin update.