SEO is an acronym for Search engine optimization. Search engine optimization is the practice of optimizing a Website by organizing its internal and external aspects in order to increase its ranking in search engine results of leading search engines like Google, Yahoo and Bing etc. Optimizing a website needs a number of unique techniques, which are followed by most of the SEO consultants.
Hiring a SEO expert or SEO consultant is very important decision that can potentially improve your Website ranking. You can save your time but still increase your income with increase in your Website’s traffic.
SEO companies provides many useful service for website owners which includes:
* Review of your website content and structure with respect to Search Engine Optimization
* Analysis on the CSS and HTML of your website. Having a PURE CSS BASED WEBSITE is a good idea.
* Technical advice on website development in term of SEO. For example, domain name suggestion, redirects, proper header and footer implementation, error pages, use of JavaScript, checking of broken links
* Content development with respect to Search Engine Optimization and implementation of proper keyword density in the content of the website organically
* Keyword research specific to your business niche
* COMPETITIVE ANALYSIS
Google search results display two types of listing
1. Organic listing
2. Paid listing (Followed by the heading “Sponsored Links”)
Paid result or advertising with Google won’t have any effect on the Website’s present organic listing. No search engine accepts money to rank any website in the organic listing.
If you are planning to hire a SEO expert, than the earlier you do that, it is better for your website. In fact hiring a SEO consultant if you are planning to launch a new site or to re-design the present site is a great idea. So that, your SEO consultant ensures that your Website is designed in the most search engine friendly way. However, a good SEO consultant will also be able to improve an existing site.
Most of the SEO experts provide their clients with quality web service while some unethical SEOs have given the industry a black eye through their black hat SEO techniques. Black hat SEO is the technique to manipulate search engine results in an unfair way. If your website is following techniques that violate Google’s guidelines, it may act negative for your Website. The result can be as severe as Google penalizing your Website. There is no way to remove this penalty and you will not be able to use Google for any means to promote your Website Beware of the SEO consultants who claim to guarantee first ranking in Google. No one can guarantee exact ranking position and they are claiming all this just to get SEO project from you. Experienced SE can show good results with their experience and continuous SEO efforts. But they cannot specify the ranking in a certain fixed time especially with the continuous changing of Google’s algorithm.
Google flow specific guidelines and they are same for each and every Website. No one can change the policies associated with Google regarding to search engines. Make sure that you keep a proper track of what steps your SEO consultant is following to improve ranking for your Website. Ask him for business transparency and don’t allow him do any SEO activities.
So, keep going on and read my next post Importance of SEO WITHIN SME’S
