Most people know that Google Plus has been launched, but sadly, many small and large businesses don’t understand how important Google Plus is for their SEO efforts. Google has already integrated ranking factors for Facebook “Likes” and “tweets” from Twitter, which is evident by the fact that virtually every website on the Internet gives users the ability to Tweet and Like their content.
Since Google owns Google Plus, it’s much easier to integrate social signals from the platform into their ranking algorithms. Google can easily tweak any aspect of Google Plus, which helps to better integrate social signals from the platform.
For effective an SEO strategy, your small or large business needs to utilize all of the ranking factors at your disposal. While there are hundreds of great SEO companies across the country, there are many ways that an ORANGE COUNTY SEO COMPANY can ensure you’re using Google Plus to its full advantage to enhance your search engine optimization efforts.
Tips for Small or Large Businesses
What really sets Google Plus apart from Twitter and Facebook is the fact that it heavily affects search engine optimization. Many of the search results that can be found in Google Plus make an appearance higher in thesearch engine results pages (SERPs), which is simply because they’ve made the decision to be a part of Google’s growing social network. Your small or large business can take advantage of Google Plus for SEO with some simple tips.
Post Links and Stay Current
In Google Plus, you can embed links into your profile page, which can help to increase your website’s exposure. You should be taking advantage of profile links because you can post as many of them as you need!
Posting links to your website will also allow users to click on them. A link will rank higher in Google if people +1, share and click your link. Put simply, use your posts and Google Plus profile to show more links to more people.
Take Control of Your Posts
You should always take control of your posts after you post them. Google Plus enables you to edit every single post that you make, and you can even edit a post after it has already been published.
Unlike Twitter and Facebook, Google Plus gives you this powerful ability, which gives you utter control over all of your posts. For example, if one of your posts starts to become very popular, you can add media or update it, and you can do so before the post takes off and goes completely viral.
The First Word
Your ORANGE COUNTY SEO COMPANY should ensure that the first word of every post is important. When you publish a post on Google Plus, the first sentence in the post is used as the post’s title tag, unless you customize it yourself. Since we all know how important a page’s Title is for SEO purposes, make that first sentence count! These are just a few of the ways you can use Google Plus to enhance SEO efforts for your small or large business.
