With the latest Penguin 2.0 update, Google is determined to dig in deep to curb the ranking of websites that uses manipulative links in their page. This is really an alarming situation for small scale businesses that are solely depend upon the Search Engine Optimization for their revenue. However, one can easily beat the Google’s strategy by adopting the real SEO methods which are according to the guidelines of Google’s recommendation for organic SEO.
Is There Any Difference Between Penguin and Panda Update?
However, both the update executed by Google was meant for providing quality and relevant search results to user but there is lots of difference between both the update. Google Panda is released with the motive of eliminating websites that have duplicated, spun or thin content. However, Matt Cutts, who heads the Webspam team at Google, has said that Google is planning to pull back its Panda update because of the false results. It is really good news for many websites who reuse the content appropriately but penalized due to Panda update.
Understanding Panda is quite simple but the penguin holds very twisted strategy which makes it really tough to understand. This update is meant for panelizing WebPages that indulge in spamming Google search result. It works by supervising many aspects of linking structure such as backlink patterns, anchor text and other manipulative linking tricks that have no importance to end user. It also checks the things like keyword stuffing style or cloaking and punish them who violates the Google guidelines.
How to Stay Safe in This Storm?
Many of the business owners contemplating over the things like what should be the new strategy for SEO that can provide them safeguard against the storm of penguin update. Here the strategy that one can adopt to beat the heat of this update as this strategy is completely according to the Google guidelines yet very effective to promote your business or brand.
- Recognize the User’s Requirement
This is the prime factor which you must keep in mind to achieve the fruitful results from your SEO strategy. The motive of SEO is to drive users towards your website but if your website is not serving the audience properly then what’s the point of getting traffic. That’s why to get the successful result, webmasters must understand the requirement of the audience that they want to target and serve accordingly to make user return back to your website.
- Content marketing
In the recent search engine marketing strategy, the content marketing is considered as the latest link building. Provide valuable information to your user and in return get the backlinks, social sharing and recognition. It’s obvious that excellent content get more audience than the poor and irrelevant content which further affect your optimizing result. Video is also considered as an effective way of content marketing and one should use its full potential get added benefits.
- Brand Building
Brand building has amazing benefits in terms of search engine optimization. Google also provide more importance to the business or products having brand values. Promoting your brand can be achieved by traditional marketing methods like press releases, awareness on social platform and others. Don’t overdo the endorsement in content marketing because it may backfire.
- Connection
You should connect with your audience by different means to make them aware about your engaging content which is useful for them. Without connection, one can’t get success in the INTERNET MARKETING. You should have to use email marketing, forum building, social media, guest blog posting and many other different mechanism that spread awareness about your product or business and connect them to the right audiences.
Final Words
Though, the latest Penguin updates scared the small business owners but still search engine optimization is the most fruitful and affordable marketing strategy till now. So, use the real SEO tactics and get the desired result without having feared of Google updates. Few of the SEARCH ENGINE OPTIMIZATION SERVICE PROVIDERS IN ORANGE COUNTY use such excellent SEO tricks and provide the outstanding optimization result.
