If you are in the digital marketing world, you surely heard about micro-video content. This innovative concept is growing like a fire in the forest in the marketing world and is there to stay for many years to come. Though the online marketing world is highly unpredictable, you cannot deny the fact that people love watching videos. In fact, in 2017, more than 50% of the internet traffic on Google came through videos. Micro video content is not only engaging and entertaining but also a very time-saving alternative to long blogs and articles. If you are still in doubt whether you should use this marketing technique or not, you must read this blog to uncover all the facts related to micro-video content.
Why is Micro Video Content so Important?
The simple answer is people love watching videos. In fact, in 2017, more than 50% of the users on Google look for video related products and this number is going to increase in the future. As a business owner, you will surely want that more and more people remember your brand the best they can. By creating unique, engaging, effective, and relevant video content, you can not only easily grab the attention of the users but also create a better memory of your business for your prospect buyers. Besides, creative and unique video content has also a great conversion potential than case studies, articles, blogs, webinars, and infographics.
What is micro-video content?
Well, there is no definite definition of micro-video content. Its definition varies from blog post to blog post. According to some blogs micro-video content should be in between 6 to 15 seconds, others argue that it is simply a short version of large video content for driving more traffics and conversions. By merging both ideas we come to a conclusion that micro video content is usually shorter than the long video content and are created mainly for grabbing the attention of a large number of potential users, boosting traffic and conversion on the website.
But, how to create a successful micro-video content? Continue reading to know about the five metrics of creating an effective and engaging micro-video content.
- Determine Your Goal
Without a definite goal, it is almost impossible to create an effective and engaging video. A goal could be anything from building brand awareness, improving engagement, lead nurturing, lead generation, customer retention, and sales. Be clear about your goal in order to create a video that really works for your business. Only having a goal is not going to help in getting success, you need to make your goal specific, measurable, realistic, and time-bound, especially when creating a video content for brand promotion.
- Choose Your Video Style
There are varieties of options available to create a video content. You can go for GIF vine, animated videos or a lot more styles to convey your message to your targeted users in an easy, quick, and effective manner. When it comes to selecting the one, you should make sure that the style you are going to use should portray your goal in a flawless, effective, and engaging manner.
For instance, if you are thinking to promote your business using humor, there are surely no better options available than using animation for creating micro-video content. If your objective is to highlight the key feature of your product, use of real footage might be one of the best options to consider.
- Write a Video Script
The script is the soul of any video. Without a powerful script, it is almost impossible to create a video content which can attract and engage users. A lot of video creators have made a mistake of creating videos without any script. Creating a video without a script is not only lead to meaningless video creation but also waste your a lot of money, time, and effort.
- Choose the Right Platform for Promoting Micro-Video
Creating a micro-video is not enough for promoting your brand. You need to make sure that your video reaches to a large number of potential users.
Creating a micro-video is not enough for promoting your brand. You need to make sure that your video reaches to a large number of potential users. There are numerous platforms available where you can promote your micro video like Facebook, Twitter, YouTube, etc. All you need to do is to do a complete analysis of the traffic coming through different platforms in order to choose the right one for promoting your brand.
This is all about micro-video content and how you can utilize it to drive traffic, leads, and sales on to your websites. If you are looking for more tweaks and tricks of using micro-video content for business profit, you should meet the experts of Allin Info Systems.
